Introduction: A mother and daughter speak to each other using the letter system teens use for text messaging - broadcast of this humorous, and exagerated commercial included the subtitles shown.

Transcript:

Mother: Beth Ann!

Beth Ann: W U ? (What's up?)

Mother: Your cell phone bill is what's up. All this texting!

Beth Ann: omg inbd (oh, my gosh, it's no big deal)

Mother: It is a big deal. Who are you texting 50 times a day?

Beth Ann: idk my bff Jill?

Mother: Tell your bff Jill that I'm taking away your phone.

Beth Ann: tisnf! (this is so not fair)

Mother: Me paying this phone bill, that's what's s-n-f!

Announcer: Now texting is nbg (no big deal)