AIT’s U.S.A. Pavilion to Promote Hundreds of U.S. Publishers at TIBE 2011

PR-1105E | Date: 2/08/2011

The Commercial Section of the American Institute in Taiwan (AIT) and the Taipei Book Fair Foundation are partnering once again to present the U.S.A. Pavilion at the Taipei International Book Exhibition (TIBE) 2011. This year, the U.S.A. Pavilion features thousands of children's and K-12 educational texts, language learning titles, some 150 magazines titles and an extensive collection of digital content. The U.S.A. Pavilion's opening ceremony will be held on Wednesday, February 9, at 12:00 noon. All media contacts and interested parties are invited to attend the ceremony.

In collaboration with the U.S. Department of Commerce's Global Publishing Team, AIT's Commercial Section recruited over 130 U.S. publishers, including several well-known children's and academic publishers such as Sesame Workshop, the National Science Teachers Association, and The University of Pennsylvania Press, to share their catalogs for promotion in the U.S.A. Pavilion and at future events around Taiwan. Additionally, Scholastic and Houghton Mifflin Harcourt will have thousands of their titles on display in their respective booths within the U.S.A. Pavilion.

For the first time, the U.S.A. Pavilion will showcase U.S. magazine titles covering a wide range of genres, including business and management, fashion and design, lifestyle and travel, sports, parenting, entertainment and more. The U.S.A. Pavilion will also highlight twelve U.S. digital content providers showcasing their web-based 2D and stereographic 3D interactive science educational content, e-journals, e-libraries, art archives and other digital databases.

In addition to the hundreds of publishers showcased in the U.S.A. Pavilion, AIT is pleased to introduce several VIP guests, who will speak at various seminars during TIBE 2011. Please contact AIT Commercial Section if you are interested in meeting with any of these special guests.

U.S.A. Pavilion VIP Guests from America:

Robert Fletcher is CEO of Strategic Book Publishing & Rights Agency, a $5M annual revenue company with staff in Texas and Connecticut. It represents approximately 10,000 books and authors on every available subject and genre. The firm publishes 100 new titles a month and represents thousands of authors. Strategic Book promotes and sells books through Ingram, one of the largest book distributors in the world, and their titles are available on Amazon, Barnes & Noble, and other online channels. Strategic Book is happy to present their titles and authors at TIBE 2011. Mr. Fletcher will be delighted to meet with Taiwan companies interested in their titles and services.

Dr. Jan Yager, foreign rights consultant for Publish On Demand Global (PODG) and Strategic Book Publishing, has a Ph.D. in sociology and is an author of 30 highly-acclaimed and award-winning books published by Scribner's, Wiley, Doubleday, Facts on File, Simon & Schuster, Sterling, Hannacroix Creek, and Prentice-Hall. Dr. Yager's titles have been translated into 24 languages. A professional speaker, consultant on business and relationship issues, and freelance writer, Dr. Yager has published more than 250 articles that have appeared in Parade, The New York Times, Redbook, Associations Now, Glamour, and other publications. Dr. Jan has been handling foreign rights professionally since the age 24 when she was Director of Foreign & Subsidiary Rights for Grove Press, Inc.

Jacquie Bloese, Publisher of Scholastic Readers series, is an expert in language learning programs and products. She has developed varied language learning products from coursebooks to DVDs for international markets. Ms. Bloese has a special interest in the use of contemporary media in the classroom as a vehicle for motivating students to read and communicate in English. Ms. Bloese will deliver a presentation during TIBE titled, "The power of Hollywood: Using popular films to encourage extensive reading with your low-level classes".

Dawn Bruno, Global Publishing Team Leader for the U.S. Department of Commerce, is a Senior International Trade Specialist with the U.S. Department of Commerce office in New York City. She leads a team of over 40 international and domestic publishing specialists and coordinates activities at major international book fairs to help U.S. publishers sell rights and titles. Ms. Bruno has worked in temporary assignments overseas at the U.S. Embassies in Croatia, Chile, Argentina, and most recently as the Senior Commercial Officer in Ghana in July 2010. She holds a Masters of Arts in International Communications from American University and a Bachelor of Arts in English Literature from the University of Florida.

On behalf of this year's U.S.A. Pavilion exhibitors and VIP guests, AIT's Commercial Section welcomes all Taiwan publishers, schools, libraries, research institutes, book importers, and book stores to visit the U.S.A. Pavilion (A610) and explore the best selling and award winning titles on display.

For more information about the U.S.A. Pavilion, and to see a comprehensive list of all exhibitors and catalog show participants, please visit AIT Commercial Section's website at www.BuyUSA.gov/taiwan/zh/publishing.

Contact: Menny Chen
Phone: (02) 2720-1550 ext. 325
Email: menny.chen@trade.gov