Fall American Craft Beer Promotion

PR-1149C | 2011年09月28日

The Agricultural Trade Office of the American Institute in Taiwan, in conjunction with Bao Brothers Imported Beers of Distinction, Cascadia International Distribution LLC., McCain Foods, and The Diner, will launch an American craft beer promotion from October 1 to November 30 at The Diner chain restaurants. Consumers will have the opportunity to taste a wide variety of American craft beers from California, Oregon, and Washington states, along with authentic American cuisine.

• American Craft Beer Promotion

• Promotion period: from October 1 to November 30, 2011

• Promotion details: Buy one bottle of Elysian craft beer or any two bottles of Anchor/Rogue craft beer to get a free tantalizing appetizer trio platter: McCain Redstone Canyon Seasoned Wedges/Beer Battered Crispy Onion Rings/Jalapeno Bottle Caps Sliced Jalapenos (limited quantity)

• Promotional beers: Anchor Steam Beer, Anchor Liberty Ale, Elysian Avatar Jasmine I.P.A, Elysian The Immortal I.P.A, Rogue Dead Guy Ale, Elysian Dragonstooth Imperial Oatmeal Stout

• Cooperating restaurant: The Diner

• Rui-an store: No.145, Rui-an St., Taipei; 02-2700-1680

• Dun-Ho store: No. 6, Lane 103, Sec. 2, Dunhua S. Rd., Taipei; 02-2754-1680

• Café Café: No. 2, Alley 5, Lane 147, Sec. 1, Keelung Rd., Taipei; 02-2764-1680

• Hsin-Yi flagship store (will open by mid-October): 1F, No.12, SongSo Rd., Taipei; 02-7737-5055

The U.S. craft beer movement began about three decades ago and has succeeded in establishing high levels of quality, consistency, and innovation. Consumers, both domestically and abroad, are increasingly savoring American craft beers, which has led to impressive growth for the industry. In fact, U.S. craft beer sales volume grew by 11% in 2010 in the United States. Notably, U.S. craft beer international sales were up by an estimated 28% in 2010, with some regions reporting increases of more than 90%.

The Brewer Association defines American craft brewers as small, independent and traditional. Small means brewing less than six million barrels per year. Independent means that less than 25% of the brewery is owned by a non-craft brewer. Traditional refers to a focus on beers that are made entirely or mostly from malt.