Taste of America: AIT Brings the Flavors of the Pacific Northwest to Taiwan

PR0758E | Date: 2007-10-12

TASTE OF AMERICA: AIT BRINGS THE FLAVORS OF THE PACIFIC NORTHWEST TO TAIWAN (Photo: TASTE OF AMERICA: AIT BRINGS THE FLAVORS OF THE PACIFIC NORTHWEST TO TAIWAN)

AIT's Agricultural Trade Office (ATO) and the Western United States Agricultural Trade Association (WUSATA), along with several co-sponsors, are pleased to announce a series of events by which we hope to bring flavors of the U.S. Pacific Northwest to Taiwan.

The events feature celebrity chef Rod Jessick of Idaho, who brings over 30 years of experience and a unique style of cooking emphasizing fresh, healthy ingredients from the U.S. Pacific Northwest.  This series of events represents one of the largest U.S. food promotion activities ever held in Taiwan, which is the sixth largest market for U.S. agricultural exports.

A wide variety of activities are planned during the months of October and November, including chef training seminars, wine tasting events, a chef competition, menu promotions in 21 restaurants in Taipei and Taichung, and a drawing in mid-November for several prizes, including a Northwest Airlines round-trip ticket to the United States, a baseball autographed by Wang Chien-Ming, hotel vacation packages, and gift certificates for participating restaurants.

For more information about American agricultural products, please visit the ATO Taipei website at www.usfoodtaiwan.org.

Attached is a schedule of events.  Representatives of the media who are interested in covering one or more of these events should please contact the venues at which the events will be held.  To interview Chef Rod Jessick, please contact Shirley Lai with AIT's Public Affairs Section Tel: (02) 2162-2037; E-mail: slai@mail.ait.org.tw, or Amy Hsueh with AIT's Agricultural Trade Office Tel: (02) 2705-6536 ext. 248, E-mail: amy.hsueh@usda.gov.

"Taste of America" Promotion in Taiwan October 17 - November 15, 2007

Week One

Wed., Oct. 17  14:00-17:00 Chef training seminar at Chung Hua University in Hsinchu with Chef Jessick, organized by the Formosa Chefs' Association

Thu., Oct 18  12:00-14:00 Taichung Menu Promotion launched with a press conference at The Landis Hotel in Taichung by invitation only

Sat., Oct. 20   Taste of America Menu Promotion event starts in Taichung

1. Restaurants: The Landis Taichung Hotel - La Mode
2. Le ble d'or Eslite Beer Cellar - Taichung
3. Country Goose Kitchen
4. The Ideal Land
5. Laffection Restaurant
6. OFF-Side Restaurant

Week Two

Mon., Oct. 22 9:00-14:00 Iron chef competition at Ming Tai Vocational School in Taichung

Thu., Oct. 25 California Wine Institute hosts Consumer Wine Tasting event at Capone's Restaurant in Taipei

Fri., Oct. 26 12:00-14:00 Taipei Menu promotion launched with a press conference at The Ambassador Hotel in Taipei by invitation only

California Wine Institute hosts Grand Wine Tasting for Commercial Trade at Formosa Regent Hotel in Taipei

Sat., Oct. 27  Taste of America Menu Promotion starts in Taipei Restaurants:

1. The Ambassador Hotel Ming Garden and Amhi Coffee Shop
2. Landmark Club - Specchio
3. Italian Coffee Company
4. Isabella
5. Yamme Steak - Fuhsing North Road
6. Yamme Steak - Breeze store
7. Royal Garden
8. Cosmopolitan
9. Amigo House - Kuang Fu store
10. Amigo House - Fu Hsing store
11. Gemini Restaurant
12. Trattoria Pizzeriz Sabatini Taipei
13. Le ble d'or Eslite Beer Cellar
14. Sowieso Restaurant
15. The Brass Monkey

Week Three

Thu., Nov. 1 ATO hosts American Wine and Cheese Tasting at Cosmopolitan Restaurant co-sponsored by the Taipei American Chamber of Commerce

Thu., Nov. 15 Lucky Draw Announcement live on ICRT's Morning Show

Sponsors:

Western United States Agricultural Trade Association, American Institute in Taiwan's Agricultural Trade Office, U.S. Meat Export Federation, USA Poultry and Egg Export Council, California Wine Institute, U.S. Dairy Export Council, Formosa Chefs' Association, Chung Hua University, Ming Tai Vocational School, Northwest Airlines, Ball Park Gallery, Landis Hotel Taichung, Ambassador Hotel Taipei, Cosmopolitan, and ICRT.