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Press Release

Great American Food Pavilion at Food Taipei 2004 Taipei World Trade Center June 17-20, 2004

PR0431E | Date: 2004-06-15

The American Institute in Taiwan's Agricultural Trade Office (ATO) is proud to announce that we have organized the largest USA Pavilion ever for the 2004 Taipei International Food Show.

This year, exhibitors in a 74-booth USA Pavilion represent 43 companies and display a wide range of quality food products, including dairy items, potato products, wines, processed foods, organic fare, and more.

In 2003, Taiwan imported $8.3 billion worth of agricultural products - 33 percent of which came from the United States. In fact, Taiwan is the 6th largest market in the world for U.S. agricultural goods. It is a mutually beneficial relationship, and a partnership that we look forward to further developing over the long term.

AIT warmly invites Taiwan food industry executives, importers, retailers, and media representatives to visit the USA Pavilion. This event is your chance to see what will soon be on grocers' shelves and on restaurant menus near you. Please stop by and see us!

In conjunction with the Food Show, there will be a series of special seminars presented by USA Pavilion exhibitors at the World Trade Center. We also invite you to attend one or more the following seminars:

Location: USA Pavilion Presentation Stage, 2nd Fl TWTC Exhibition Hall I Booth 608
6/17 1:00 - 1:30 Discovering Wines of the American Northwest Jeff Tseng, Chateau Harvest
1:30 - 2:00 Introduction to Idaho's Food Industry Mike Everett, deputy director, Idaho State Department of Agriculture
2:00 - 2:30 Creative Menu: The Deliciously Versatile Tortilla Italian Coffee Company (ICC)
6/18 11:00 - 11:30 The Unique Qualities of California Wine, and Latest Trends in Wine and Cheese Pairing Rosaline Chen, Representative, California Wine Institute
1:00 - 1:45 Great American Regional cuisine Khaliaka Meardry, USDA/FAS/AgExport/Trade Show Office
2:00 - 2:45 Creative Menu: New Sauces, Endless Possibilities ICC
6/19 11:00 - 11:30 The Art of Enjoying Gourmet Food & Wine in Taipei John H. Isacs, CEO, Enjoy Int'l Inc.
1:00 - 1:30 Discovering Wines of the American Northwest Jeff Tseng, Chateau Harvest
2:00 - 2:45 Creative Menu: New Applications for Frozen Appetizers ICC
6/20 10:30 - 11:30 Eat Wise, Live Smart! Dr. John Jang, Dirctor, Health Development Dept, Taiwan Adventist Hospital
2:00 - 2:45 Creative Menu: Professional Desert Decoration ICC

Location: TWTC Exhibition Hall, 2nd Fl, Conference Room 5
6/18 9:30 - 12:30 USDA National Organic Program:
* US Market Situation, and Outlook for Organic Products
* Trends in Organic Products Around the World
Hal Shenson, Chairman, Organic Trade Association's International Committee
Certification and Marketing of Organic Food Products in Taiwan Dr. Jung-Lu Huang, Professor, I Lan University
3:00 - 4:00 Healthy U.S. Foods and Beverages Jack Roberts, President, J-K Products

For more information on the USA Pavilion, please contact the AIT Agricultural Trade Office at Tel: 02-2705-6536; Fax: 02-2306-4885; Cell phone: 0910-312809, 0919-967293; E-mail:; USA Pavilion Information Center: 02-2725-3175.