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凱文‧柯立芝 (Calvin
Coolidge) 於1923年8月3日成為美國總統
柯立芝專注在企業之上。在他執政的年代裡，美國人發明了各式各樣的新產品，並開始從事許多新的工業。柯立芝的政策使企業家能夠大量生產，並將這些創新的事物推廣到各個地方。新的產品也意味著有新的工作機會，以及美國人有更多的金錢可以揮霍。的確，美國人當時所花費的金錢，也比以往更多。美國人開始成為消費者。商店裡的吸塵器、洗衣機、汽車、收音機，以及衣服等等都被美國人搶購一空。這聽起來是不是有點熟悉呢？廣告工業是促成大家搶購的主要推手。這支戲院廣告嘲諷了所有新的產品，而這支廣告則想要把不會生鏽的金屬束腹推銷給客人。好痛！
Coolidge focused on business. During the Coolidge years, people in the U.S. invented all kinds of new products and industries. His policies allowed businesses to mass-produce and distribute these new innovations to the public. New production meant new jobs and more Americans with money to spend. And spend they did, more than ever before. Americans became consumers. Vacuum cleaners, washing machines, cars, radios and clothing practically flew out of stores. Does this sound familiar? The advertising industry took off as a result of all this buying. This theater commercial makes fun of all the new products and ads like this one trying to sell a metal corset (a girdle) that won't rust. Ouch!
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